The lost
accounts audit
Ten minutes, five questions, one churned list.
Pull every churned account from the last 24 months in your CRM, pick five, and run each through the questions below.
Why did they really leave?
Not the dropdown reason; if it says price, check their last login.
Has that reason expired?
The person who pushed to drop you has left, the missing feature shipped, the budget reset.
What has happened to them since?
New funding, new leadership, hiring or expansion.
Who would you call, and would they take it?
Name the person, not the company, and be honest about whether they would pick up for you today.
Whose job is this?
If nobody owns lost accounts, nobody calls them. Decide who does.
Stuck on three
or more?
If you got stuck on three or more, the list is worth a proper look.
Intellible is a win-back intelligence service for B2B teams. We find which lost accounts are worth winning back, why they left, what has changed and who to call, then rehearse the first conversation with the people who will decide before your team picks up the phone.
Book a 30-minute call